Mustang is among the most widely used trademarks around the globe and greatest manufacturer of customized jeans. This brand includes a total look strategy as well as produces jeans and leather jackets, skirts and dresses, pullovers, under garments, footwear, accessories and perfume. Mustang creations are preferred and worn by many people celebrities, for example, John Bon Jovi, Scorpions and Bjork.
A brief history of the trademark started in 1932 whenever a factory started by Luis Hermann to fabricate uniforms for workers. However, postwar Germany is at ruins and no-one was thinking about the introduction of textile industry. The brand new existence of the trademark began in 1949, once the new company’s owner, Albert Zefranek composed his mind to begin manufacturing jeans. This decision was revolutionary, because for now jeans industry would be a fiefdom of american citizens. The very first jeans stitched by Mustang were the spitting picture of original custom jeans made in the united states. The next phase Mr. Zefranek made was the advance of his production range. 1953 he presented the very first type of jeans produced specifically for ladies as well as in 1955 he attempted velvet jeans. 1958 may be the year when the specific new trademark – Mustang – made an appearance. To any extent further jeans are constructed with quality American jeans in Germany.
In 1961 Albert Zefranek was the first ones to create stretch jeans. And that he is at the best place in the proper time, for within the finish from the 60s jeans era began. Jeans grew to become symbolic of new generation and new lifestyle. Promotional initiatives of Mustang brand demonstrate seminude special gems, answering triumphant march of sexual revolution.
In 1980 jeans by Mustang can already defy competition with American brands Levi’s and Wrangler on domestic market. Besides, one forth from the productions is to any extent further exported to Austria, Europe, Holland, France and Scandinavian countries. The brand’s collection was split into three styles: “Fashion”, “Basics” and “Modern Classics”. Yuppies from the 80s put velvet jeans from fashion, delivering a substantial stroke to the organization, a crucial part which was focused on manufacturing velvet. However, this occasion helps Albert Zefranek to pay attention to classical custom jeans models. He begins to cooperate with Italian designers. And famous couturiers begin to show interest for customized jeans.